Paid Media

From radio ads to newspaper ads, billboards, web videos, and more, RBI can help you with any of your paid media needs. RBI has conducted paid media efforts for candidates, grass roots campaigns, and advocacy groups. As demonstrated in our award-winning work, we excel at crafting a focused message through a creative lens that reaches your intended audience.


In 2010, Colorado Conservation Voters tapped RBI to write this clever ad highlighting Tom Tancredo’s past support for measures that would have shipped Western Slope water to Denver and Aurora. This spot won the 2013 Pollie Award for “Best Radio Ad – Shoulda Woulda Coulda,” a category designed to honor spots that should have won awards in the past.

Bermuda’s Progressive Labour Party teamed with RBI to create this radio ad in 2012 to highlight the opposition party’s backwards policies. This spot won the Reed Award for Best International Radio Ad, and took home the Silver Pollie Award in

This ad, produced by the Colorado League of Responsible Voters, won the Pollie for top radio ballot initiative spot of 2010.

RBI developed this ad in association with producer Brian Klam for the National Wildlife Federation Action Fund to highlight climate change impact on wildlife in Iowa before the 2008 caucuses. It received a Silver Pollie in 2009.

The League of Conservation voters Action Fund asked RBI, in conjunction with Brian Klam, to produce this Pollie-Award-Winning highlighting the environmental record of California Congressman Richard Pombo.

RBI produced the following radio spot for the DA Race for Bruce Brown. This spot won the Reed Award for top radio ad for a local candidate in 2012.

Newspaper Ads


TV Ads

RBI created this TV spot for the Bermuda Progressive Labour Party to demonstrate the conflicting messages the leaders of the One Bermuda Alliance Party were publicly sending. This ad went on to become the most viewed YouTube video ever in Bermuda. The spot was awarded the 2013 “Honorable Mention” Pollie for Best International TV Spot.