Despite a tough race with a high Republican turnout, Jill defeated her opponent Preston Branaugh comfortably – 61% to 39%.
In fact, she won every region in the county and every “ballot style.” RBI designed a three-piece mail plan focusing on Jill’s experience in the classroom and how that would help her guide Jefferson County schools in these difficult times. Due to the nature of the race (countywide in Colorado’s largest county), we also worked closely with the Fellman team to create a targeting plan that would hit the right household’s in an off-year school board race.
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